Warrior Addict Posters
Warrior Addict Posters
Warrior Addict Logo
Warrior Addict Logo

Warrior Addict

New Brand Identity & Fashion Collection

Warrior Addict is a yoga and lifestyle brand, which sells urban yoga clothes, mats, bags and accessories, designed with performance, style and sustainability as a focus. The Design Laboratory created and designed the brand identity, fashion collection and its accessories. Our multidisciplinary methodology enabled us to deliver a creatively focused ecosystem in which all elements follow the brand’s core values.

Warrior Addict Hoodie
Warrior Addict Hoodie
Warrior Addict Poster
Warrior Addict Poster
Warrior Addict Letterhead
Warrior Addict Letterhead
Warrior Addict Cap
Warrior Addict Cap

Discipline

Brand Identity

Sector

Fashion

Lifestyle

Deliverables

Technical drawings

Concept sketching

Branded merchandise

Art direction

Product visualisation

Branded assets

Brand guidelines

Logo design

Team

Boris Thuery

Jack Frost

Pierre-Félix So

Nina Hagen

Marjorie Artieres

Maria Martin Carrasco

Lucy Maitre

Benio Urbanowicz

Yann Mathias

Date

2016

Warrior Addict Top
Warrior Addict Top
Warrior Addict Tag
Warrior Addict Tag
Warrior Addict Mat
Warrior Addict Mat
Warrior Addict Bottle
Warrior Addict Bottle

The Design Laboratory helped me design the collection and reworked my branding. They took my initial branding efforts and created a concept for our logo and brand marks. For the collection, which focused on men’s yoga wear, I shared my ideas, and they designed shorts, sweatpants, t-shirts, long-sleeve shirts, vest tops, and yoga mat bags. At every step, I met with them to approve or adjust their designs. Yann and Boris were brilliant—creative, clever, and passionate, making the experience enjoyable. Their project management was excellent, with communication through email and in-person meetings. While their services were expensive, the quality warranted the cost. For those launching a business, I highly recommend The Design Laboratory for branding and design.

The Design Laboratory helped me design the collection and reworked my branding. They took my initial branding efforts and created a concept for our logo and brand marks. For the collection, which focused on men’s yoga wear, I shared my ideas, and they designed shorts, sweatpants, t-shirts, long-sleeve shirts, vest tops, and yoga mat bags. At every step, I met with them to approve or adjust their designs. Yann and Boris were brilliant—creative, clever, and passionate, making the experience enjoyable. Their project management was excellent, with communication through email and in-person meetings. While their services were expensive, the quality warranted the cost. For those launching a business, I highly recommend The Design Laboratory for branding and design.

Judith Emanuel - Founder & Managing Director

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©