Warrior Addict
New Brand Identity & Fashion Collection
Warrior Addict is a yoga and lifestyle brand, which sells urban yoga clothes, mats, bags and accessories, designed with performance, style and sustainability as a focus. The Design Laboratory created and designed the brand identity, fashion collection and its accessories. Our multidisciplinary methodology enabled us to deliver a creatively focused ecosystem in which all elements follow the brand’s core values.
Discipline
Brand Identity
Sector
Fashion
Lifestyle
Deliverables
Technical drawings
Concept sketching
Branded merchandise
Art direction
Product visualisation
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Nina Hagen
Marjorie Artieres
Maria Martin Carrasco
Lucy Maitre
Benio Urbanowicz
Yann Mathias
Date
2016
Judith Emanuel - Founder & Managing Director