Warrior Addict

New Brand Identity & Fashion Collection

Warrior Addict is a yoga and lifestyle brand, which sells urban yoga clothes, mats, bags and accessories, designed with performance, style and sustainability as a focus. The Design Laboratory created and designed the brand identity, fashion collection and its accessories. Our multidisciplinary methodology enabled us to deliver a creatively focused ecosystem in which all elements follow the brand’s core values.

Discipline

Sector

Deliverables

Logo design

Team

Boris Thuery

Jack Frost

Pierre-Félix So

Ilaria Basso

Ed Kirwan

Alexander Perry

Abbie Lysaght-Mason

Date

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©