Crafting tomorrow through our unique methodology

Fuelled by narrative, driven by design

We turn complex ideas into clear, resonant brand identities and strategies. Our design-driven process is agile, embedding seamlessly into your team, while our narrative approach ensures every brand story we create strikes a chord with your audience.

Collaborative
Mapping

Collaborative Mapping

Every project begins with collaboration. We take the time to understand your goals and ensure our solutions align with your vision.

Growing
Together

Growing Together

We’re not just about deliverables; we partner with you to support your growth. We adapt to your needs, ensuring flexibility in our approach.

Bespoke
Scoping

Bespoke Scoping

No one-size-fits-all solutions here. Each project is tailored to your needs and priorities, optimising time and budget for success.

Transparent
Communication

Transparent Communication

We keep you involved at every stage, with feedback rounds and updates, ensuring your input is seamlessly integrated into the project.

Explore our offering

Workshops & strategic reports

Brand identity & positioning

Web & experience

Digital products & interfaces

Bespoke brand assets & video

F&B, packaging & print

Spatial & interiors

Industrial & product

Axtell House
VF Logo

A digital showroom experience in the heart of London

Workshops & strategic reports

Our 3-hour workshops are built to unlock potential. Whether for startups solidifying their brand or established businesses pivoting their strategy, our workshops provide a foundation for change and direction.

At the heart of our workshops is a commitment to authenticity. We don’t impose preconceptions; instead, we actively listen to your vision, weaving your insights into a cohesive narrative that resonates with stakeholders. The result is a comprehensive workshop report that encapsulates your brand's essence, aspirations, and strategic direction. Say goodbye to fleeting trends and hello to narratives that connect. It's not just a report; it's a blueprint for success that aligns your partners goals and narratives with the start of a future-proof design strategy.

Workshops & strategic reports

Brand identity & positioning

Web & experience

Digital products & interfaces

Bespoke brand assets & video

F&B, packaging & print

Spatial & interiors

Industrial & product

Axtell House
VF Logo

A digital showroom experience in the heart of London

Workshops & strategic reports

Our 3-hour workshops are built to unlock potential. Whether for startups solidifying their brand or established businesses pivoting their strategy, our workshops provide a foundation for change and direction.

At the heart of our workshops is a commitment to authenticity. We don’t impose preconceptions; instead, we actively listen to your vision, weaving your insights into a cohesive narrative that resonates with stakeholders. The result is a comprehensive workshop report that encapsulates your brand's essence, aspirations, and strategic direction. Say goodbye to fleeting trends and hello to narratives that connect. It's not just a report; it's a blueprint for success that aligns your partners goals and narratives with the start of a future-proof design strategy.

Workshops & strategic reports

Brand identity & positioning

Web & experience

Digital products & interfaces

Bespoke brand assets & video

F&B, packaging & print

Spatial & interiors

Industrial & product

Paper cards showing Cycle's bespoke  icons
Cycle Logomark

A powerful new brand identity

Brand identity & positioning

At designlaboratory, we believe a brand is more than just a logo; it's a dynamic ecosystem of design language. Our focus is on ensuring consistency and immediate recognition across all communication channels—even without a logo in sight.

We tailor each brand to our partners' unique needs and narratives, and because of this we don’t have a house style. Our brands are distinctive, one-of-a-kind, and always exciting, just like our clients and partners. We take pride in delivering in depth and easy to use brand guidelines that empower our partners and their internal teams to roll out their brands in the real world. By listening to our partners and clients specific requirements and in house capabilities, we ensure that our brands are ready for seamless use by those who rely on them beyond just launch.

Explore related projects

See more of our great work

At designlaboratory*, we tackle a diverse range of projects and experiences. Visit our projects page to see how we blend creativity and strategy to deliver innovative solutions for industries just like yours.

Explore all projects

Le Fridge Poster
Le Fridge Poster
Le Fridge Poster

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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