Cycle
A powerful identity for sustainable e-mobility
Cycle is a forward-thinking company offering electric bikes on a subscription basis, providing eco-friendly, flexible, and affordable transportation solutions for urban commuters and delivery services. Their mission is to lead the shift towards sustainable mobility, delivering last-mile solutions that meet the needs of users across industries. Cycle's subscription model helps individuals and businesses access high-quality e-bikes without long-term commitments, reinforcing their commitment to sustainability and innovation. To support their vision, Cycle approached designlaboratory* to create a bold brand identity, encompassing their visual language, digital presence, and communication strategy, ensuring their message resonated with a diverse audience.
Discipline
Digital
Brand Identity
Sector
Consumer products
Deliverables
Website wireframe
Website design
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Milly McGregor
Ilaria Basso
Jack Frost
Pierre-Félix So
Date
2022
The brand identity design is rooted in the urban landscape, with Cycle's logo representing the streets delivery riders traverse. The sharp structure of the logo’s letters contrasts with soft, rounded corners, mirroring the fluid and agile paths of bikes. The logotype is built on a modular square framework that ensures boldness and clarity. Alongside the logo, designlaboratory* developed a suite of geometric, iconic symbols derived from the logotype to create a visual language that communicates simplicity, strength, and approachability. The brand’s voice is empowering, with a positive tone that reflects Cycle’s mission to improve the mobility experience. The visual identity is designed to build trust and differentiate Cycle from competitors, showcasing their innovative approach to sustainable urban delivery solutions.
Camilla Swan – CEO Assistant at Cycle
