Woman delivering on a Cycle e-bike in the city
Woman delivering on a Cycle e-bike in the city
Cycle logo
Cycle logo

Cycle

A powerful new brand identity

Cycle is a forward-thinking company offering electric bikes on a subscription basis for both individual consumers and businesses. This model makes e-bike access flexible, eco-friendly, and affordable, appealing to urban commuters and delivery services alike. We collaborated with Cycle to create a bold, engaging brand identity that sets them apart in a growing market. Our design work has enhanced their visibility, resonating with a diverse audience and reinforcing Cycle’s commitment to sustainability and modern mobility solutions.

Cycle electric bike
Cycle electric bike
Paper cards showing Cycle's bespoke  icons
Paper cards showing Cycle's bespoke  icons
Cycle's communication
Cycle's communication
Cycle's logo
Cycle's logo

Discipline

Digital

Brand Identity

Sector

Consumer goods

Deliverables

Logo design

Brand guidelines

Branded assets

Website wireframe

Website design

Team

Boris Thuery

Milly McGregor

Ilaria Basso

Jack Frost

Pierre-Félix So

Date

2022

3 posters showing different icons from Cycle's brand identity
3 posters showing different icons from Cycle's brand identity
A magazine mockup featuring Cycle
A magazine mockup featuring Cycle
Cycle's business cards
Cycle's business cards
Cycle's letterhead
Cycle's letterhead

We came across The Design Laboratory and decided to work with them to take over all the design aspects of our rebranding. We had a lot of press attention from the rebrand, which led to an increased number of leads of customers interested in working with us. We’d definitely recommend them to other companies because they delivered excellent results. Their creativity and professionalism were outstanding. The brand they created was complete and exciting from a creative standpoint. We were really pleased with it.

We came across The Design Laboratory and decided to work with them to take over all the design aspects of our rebranding. We had a lot of press attention from the rebrand, which led to an increased number of leads of customers interested in working with us. We’d definitely recommend them to other companies because they delivered excellent results. Their creativity and professionalism were outstanding. The brand they created was complete and exciting from a creative standpoint. We were really pleased with it.

Camilla Swan – CEO Assistant at Cycle

Cycle's baseball cap
Cycle's baseball cap
Cycle's baseball cap
Cycle branded T-shirt
Cycle branded T-shirt
Poster on a wall showing Cycle's brand identity
Poster on a wall showing Cycle's brand identity

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©