Devieta
Fusing innovation with style for luxury travel
Devieta is a brand bridging the gap between high-end fashion and functional travel products. Their mission is to merge cutting-edge technology with stylish, luxury accessories. designlaboratory* was commissioned to develop a full brand identity and product range, combining Eastern technological expertise with modern European design principles. The result is a sophisticated, contemporary brand that speaks to both the fashion-forward traveller and the tech-savvy luxury consumer. We created a visual identity that reflects the seamless integration of style and functionality across all platforms and touchpoints.
Discipline
Sector
Deliverables
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Abbie Lysaght-Mason
Date
2014
The brand’s identity draws on ergonomic principles, ensuring that both form and function are prioritised in every aspect of the design. From printed communications to online presence and in-store experiences, the identity reinforces Devieta’s commitment to merging technology with luxury. The product range echoes this philosophy, with innovative travel accessories that are as stylish as they are functional. The design approach respects the legacy of European craftsmanship while embracing the technological advancements of the future, creating a brand that is as forward-thinking as it is timeless.