Devieta started to fill the gap in high-quality, fashion-forward functional travel products. They believe in fusing technology with fashion and travel with style. Their aim is to bring innovative fashion and technology-based accessories to the luxury market. The Design Laboratory was commissioned to create a full brand identity and product range for Devieta. The creative direction successfully combined Asian technological know-how, with a contemporary take on classical European style and craftsmanship. Inspired by ergonomic principles, the identity is applied to all printed communications, online and in-store applications.