Vype commissioned The Design Laboratory to create and design their entire brand ecosystem, starting with the brand identity and leading into product design, user-centric packaging, flavour development, point of sale and iconography. The Design Laboratory created a unique vaping device based on key insights received from their users. The Design Laboratory answered this brief by creating the Ebox, which has now become one of the brand’s best sellers, and has received a plethora of five-star reviews amongst the online vaping community specially for its design and usability.