Vype, a leading vaping brand, tasked designlaboratory* with creating an entire brand ecosystem, starting with its identity and extending to product design, packaging, flavour development, and more. This comprehensive project aimed to establish a strong, cohesive brand that resonated with its audience.

The centrepiece of this effort was the design of the eBox – a user-centric vaping device built on key insights from Vype’s customer base. designlaboratory* crafted the eBox to combine sleek aesthetics with intuitive functionality, ensuring ease of use and maximum satisfaction. This innovation quickly became one of Vype's top-selling products, earning rave reviews in the vaping community for its design, performance, and user experience. The project established Vype as a brand with both a distinctive visual identity and a product that met the needs of its users.