Two Tribes
Crafting a global brand culture
Two Tribes, an independent craft brewery in London’s King’s Cross, combines founder Justin Deighton’s music industry roots with a passion for beer, art, and good times. Aiming to create an internationally recognised brand culture and community, Two Tribes partnered with designlaboratory to refine its brand system, strengthen its identity, and set the stage for scalable growth while preserving its unique creative spirit.
Discipline
Packaging
Brand Identity
Sector
Consumer goods
Lifestyle
Food & Beverages
Deliverables
Logo design
Brand guidelines
Branded assets
Website design
Packaging design
Product visualisation
Website development
Team
Boris Thuery
Yann Mathias
Jack Frost
Ilaria Basso
Amy Harrison
Jigyasa Choudhary
Date
2020
Strengthening the Brand Identity
The designlaboratory collaborated with Two Tribes to craft a comprehensive style guide, ensuring creative consistency across all touch-points. This involved refining the brand hierarchy and language to maintain structure and clarity as the business scaled. Building on this foundation, designlaboratory also designed and developed a sleek, user-friendly website that seamlessly integrates the brewery’s online shop. The result is a cohesive brand presence that reflects Two Tribes’ vibrant culture and global ambitions.
Justin Deighton – Founder of Two Tribes