Two Tribes

Crafting a global brand culture

Two Tribes, an independent craft brewery in London’s King’s Cross, combines founder Justin Deighton’s music industry roots with a passion for beer, art, and good times. Aiming to create an internationally recognised brand culture and community, Two Tribes partnered with designlaboratory to refine its brand system, strengthen its identity, and set the stage for scalable growth while preserving its unique creative spirit.

Discipline

Packaging

Brand Identity

Sector

Consumer goods

Lifestyle

Food & Beverages

Deliverables

Logo design

Brand guidelines

Branded assets

Website design

Packaging design

Product visualisation

Website development

Team

Boris Thuery

Yann Mathias

Jack Frost

Ilaria Basso

Amy Harrison

Jigyasa Choudhary

Date

2020

Strengthening the Brand Identity

The designlaboratory collaborated with Two Tribes to craft a comprehensive style guide, ensuring creative consistency across all touch-points. This involved refining the brand hierarchy and language to maintain structure and clarity as the business scaled. Building on this foundation, designlaboratory also designed and developed a sleek, user-friendly website that seamlessly integrates the brewery’s online shop. The result is a cohesive brand presence that reflects Two Tribes’ vibrant culture and global ambitions.

Working with the designlaboratory has been great synergy. It is fortuitous that they have been fans of Two Tribes and we met them at our tap room. Working with designlaboratory enables myself and Leo to still come up with the creative, but use The Design Laboratory to refine and sometimes discipline us when we can go down a creative rabbit hole!

We approached Boris and Yann for feedback on the ideas for upgrading our existing branding as they have a wealth of experience in this field. Having just won a listing with a UK wide supermarket we wanted to make sure that the Two Tribes brand had optimum visibility on the shelves and to make sure the brand was stand out.

The designlaboratory refined our ideas and elevated the branding to another level of design. It has been a true creative collaboration and working with designlab is a great addition to the Two Tribes vision – more projects with them are now in the mix – watch this space!

Working with the designlaboratory has been great synergy. It is fortuitous that they have been fans of Two Tribes and we met them at our tap room. Working with designlaboratory enables myself and Leo to still come up with the creative, but use The Design Laboratory to refine and sometimes discipline us when we can go down a creative rabbit hole!

We approached Boris and Yann for feedback on the ideas for upgrading our existing branding as they have a wealth of experience in this field. Having just won a listing with a UK wide supermarket we wanted to make sure that the Two Tribes brand had optimum visibility on the shelves and to make sure the brand was stand out.

The designlaboratory refined our ideas and elevated the branding to another level of design. It has been a true creative collaboration and working with designlab is a great addition to the Two Tribes vision – more projects with them are now in the mix – watch this space!

Justin Deighton – Founder of Two Tribes

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©