The Companion
Elevating the Science-Fiction Experience
The Narrative, a digital production company, collaborated with designlaboratory* to launch The Companion, an online platform designed for science-fiction fans. The platform offers exclusive content including articles, podcasts, and artwork from creators across the genre. From brand strategy and identity to web design, we worked closely with The Narrative to develop the concept and bring it to life. We conducted workshops to define the vision, purpose, and tone of voice for the brand, which we shaped into a cinematic, premium identity. The "Glitch" concept was central to the branding, reflecting both editorial transition and a sense of anticipation, drawing on the world of sci-fi storytelling.
Discipline
Sector
Deliverables
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Abbie Lysaght-Mason
Date
2020
For the visual identity, we designed simple yet functional icons with clean lines and a "glitch effect" that used the brand’s secondary colours. This effect was integrated into the user interface to enhance engagement. We applied this identity across both the website and app, ensuring consistency while providing an immersive experience. The platform also offered exclusive membership perks, including Companion Coins designed for different backer tiers. Additionally, we introduced a customisation feature that allowed members to personalise their app icon. Launched on Kickstarter, The Companion is now a dynamic hub where fans can access premium, exclusive content and connect with the sci-fi community.
Nick Hayward - CEO