Tileyard London is a thriving creative hub in the exciting King’s Cross area, with over 70 state-of-the-art music studios and more than 75 creative office spaces. It is one of the newest and most important creative hubs in Europe. Following their fresh rebranding, Tileyard required an amplification of its brand and a full way-finding and activation strategy that took into consideration the diversity of services. Its main objective was to activate, communicate and amplify Tileyard’s values and services both internally and externally.