The Design Laboratory has a great level of engagement, and their team listens to us carefully to come up with meaningful solutions. They've met our expectations in terms of brand direction and naming, capturing what we want from a tone and branding representation perspective. In all of these processes, the team’s engagement has been incredible. 

Overall, they’re truly talented. They apply their own thinking to what they deliver and listen well to our feedback, applying what we say decisively and speedily. In terms of time management, they’ve been great. There haven’t been any major overruns in timelines other than what’s unavoidable, which are on our side.