Sunglass Hut
A premium macro capsule wardrobe
Sunglass Hut commissioned designlaboratory* to create a unique, premium macro capsule wardrobe for their flagship stores worldwide. This collection reflects their fashion strategy and reinforces their brand identity in-store, showcasing a seamless connection with designlaboratory*.
The wardrobe blends style and functionality, complementing Sunglass Hut’s luxury sunglasses range while enhancing the in-store experience. The collection elevates the brand’s presence, aligning with their commitment to high-quality fashion and innovative retail.
Discipline
Industrial / Product
Sector
Fashion
Lifestyle
Deliverables
Prototyping
Technical drawings
Concept sketching
Photography art direction
Art direction
Product visualisation
Team
Boris Thuery
Date
2014