Eristoff, a Georgian vodka brand with a legacy dating back to 1806, approached designlaboratory* to help create a new product for their portfolio of flavoured vodkas. After researching emerging flavour trends and innovative packaging, we developed a product story that remained true to Eristoff’s bold brand message of ‘Vodka from the Land of the Wolf’.

Working alongside Bacardi’s Innovation & Development team, we launched Eristoff Blood Orange as the first product in this new range. We infused the packaging with the spirit of the wolf and the energy of the night – tapping into a fresh storytelling approach that resonated with the brand’s core audience.