Originated in Georgia in 1806, Eristoff Vodka has since built up a strong portfolio of eye-catching flavoured vodkas. They asked The Design Laboratory to help them create their next product. The project began with research into flavour trends and packaging innovation. We then wove the results of this research into a compelling product story that stayed true to Eristoff’s brand message of ‘Vodka from the Land of the Wolf.’ Eristoff Blood Orange is the first product from this body of work.