Eureeca’s new brand identity centres on connectivity, represented by a double loop logo symbolising the bond between investors and entrepreneurs. The fluid line in the logo not only reflects the pathway to success but also resembles a light bulb filament, symbolising the power that drives global financial growth. In addition to the logo, designlaboratory* created an entire suite of branding elements, communications materials, and a fully designed platform. We developed over 100 screens and components using Figma to optimise user experience, giving Eureeca’s platform a cohesive and streamlined digital presence that supports their vision of inclusive, forward-thinking investment opportunities.