Eureeca logo
Eureeca logo

Eureeca

Brand identity and full platform UI/UX design

Eureeca, a leading Dubai-based crowdfunding platform, is evolving into a digital investment bank, providing wider access to high-growth investments, including secondary market trading and pre-IPO opportunities. This strategic shift aims to open doors for both individuals and institutions to engage in investments that were once reserved for major players. designlaboratory* partnered with Eureeca to refresh their brand identity, creating a modern, accessible visual language that reflects their commitment to democratising finance and transforming the investment banking landscape.

A mobile phone showing Eureeca's logomark
A mobile phone showing Eureeca's logomark

Discipline

Digital

Brand Identity

Sector

Tech & Software

Finance

Deliverables

Website development

Website design

Branded assets

Brand guidelines

Logo design

Team

Boris Thuery

Milly McGregor

Jack Frost

Pierre-Félix So

Ilaria Basso

Amy Harrison

Jigyasa Choudhary

Date

2023

Eureeca’s new brand identity centres on connectivity, represented by a double loop logo symbolising the bond between investors and entrepreneurs. The fluid line in the logo not only reflects the pathway to success but also resembles a light bulb filament, symbolising the power that drives global financial growth. In addition to the logo, designlaboratory* created an entire suite of branding elements, communications materials, and a fully designed platform. We developed over 100 screens and components using Figma to optimise user experience, giving Eureeca’s platform a cohesive and streamlined digital presence that supports their vision of inclusive, forward-thinking investment opportunities.

Eureeca Platform Screenshots
Eureeca Platform Screenshots
Eureeca Platform Screenshots

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©