Eureeca
Brand identity and full platform UI/UX design
Eureeca, a leading Dubai-based crowdfunding platform, is evolving into a digital investment bank, providing wider access to high-growth investments, including secondary market trading and pre-IPO opportunities. This strategic shift aims to open doors for both individuals and institutions to engage in investments that were once reserved for major players. designlaboratory* partnered with Eureeca to refresh their brand identity, creating a modern, accessible visual language that reflects their commitment to democratising finance and transforming the investment banking landscape.
Discipline
Digital
Strategy & Insights
Sector
Tech & Software
Finance
Deliverables
Website development
Website design
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Milly McGregor
Jack Frost
Pierre-Félix So
Ilaria Basso
Amy Harrison
Jigyasa Choudhary
Date
2023
Eureeca’s new brand identity centres on connectivity, represented by a double loop logo symbolising the bond between investors and entrepreneurs. The fluid line in the logo not only reflects the pathway to success but also resembles a light bulb filament, symbolising the power that drives global financial growth. In addition to the logo, designlaboratory* created an entire suite of branding elements, communications materials, and a fully designed platform. We developed over 100 screens and components using Figma to optimise user experience, giving Eureeca’s platform a cohesive and streamlined digital presence that supports their vision of inclusive, forward-thinking investment opportunities.
