Aequalitas Logo
Aequalitas Logo

Aequalitas

New Brand Identity & Website

Aequalitas Capital Partners is an impact investment and ESG (Environmental, Social and Governance) advisory firm with international development at its core. It is committed to creating sustainable growth, with accountable capital and actions for a more impactful, inclusive economy. The Design Laboratory was commissioned to design their brand identity and website.

Discipline

Sector

Deliverables

Logo design

Team

Boris Thuery

Jack Frost

Pierre-Félix So

Ilaria Basso

Ed Kirwan

Alexander Perry

Abbie Lysaght-Mason

Date

2019

The Design Laboratory team listened to our story and really understood our vision as entrepreneurs in a space not easily understood. Then they dug deeper and pulled out insights we had missed in the telling of our story and the change we wish to bring to the space of investing for good. We loved working with the team. They are smart, professional, warm and care deeply for the outcome. They delivered a branding solution which exceeded our expectations. Something that feels like home but pushed our comfort levels. Our clients love our branding. The Design Laboratory was not the first design team we contacted. They came highly recommended by another of their clients. After speaking with other teams, we were unanimous on the choice. We appreciate their ongoing support and belief in what we as Aequalitas Capital Partners stands for.

The Design Laboratory team listened to our story and really understood our vision as entrepreneurs in a space not easily understood. Then they dug deeper and pulled out insights we had missed in the telling of our story and the change we wish to bring to the space of investing for good. We loved working with the team. They are smart, professional, warm and care deeply for the outcome. They delivered a branding solution which exceeded our expectations. Something that feels like home but pushed our comfort levels. Our clients love our branding. The Design Laboratory was not the first design team we contacted. They came highly recommended by another of their clients. After speaking with other teams, we were unanimous on the choice. We appreciate their ongoing support and belief in what we as Aequalitas Capital Partners stands for.

Geetha Tharmaratnam - CEO & Founding Partner

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©