Aequalitas
New Brand Identity & Website
Aequalitas Capital Partners is an impact investment and ESG (Environmental, Social and Governance) advisory firm with international development at its core. It is committed to creating sustainable growth, with accountable capital and actions for a more impactful, inclusive economy. The Design Laboratory was commissioned to design their brand identity and website.
Discipline
Sector
Deliverables
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Alexander Perry
Abbie Lysaght-Mason
Date
2019
The Design Laboratory team listened to our story and really understood our vision as entrepreneurs in a space not easily understood. Then they dug deeper and pulled out insights we had missed in the telling of our story and the change we wish to bring to the space of investing for good. We loved working with the team. They are smart, professional, warm and care deeply for the outcome. They delivered a branding solution which exceeded our expectations. Something that feels like home but pushed our comfort levels. Our clients love our branding. The Design Laboratory was not the first design team we contacted. They came highly recommended by another of their clients. After speaking with other teams, we were unanimous on the choice. We appreciate their ongoing support and belief in what we as Aequalitas Capital Partners stands for.
The Design Laboratory team listened to our story and really understood our vision as entrepreneurs in a space not easily understood. Then they dug deeper and pulled out insights we had missed in the telling of our story and the change we wish to bring to the space of investing for good. We loved working with the team. They are smart, professional, warm and care deeply for the outcome. They delivered a branding solution which exceeded our expectations. Something that feels like home but pushed our comfort levels. Our clients love our branding. The Design Laboratory was not the first design team we contacted. They came highly recommended by another of their clients. After speaking with other teams, we were unanimous on the choice. We appreciate their ongoing support and belief in what we as Aequalitas Capital Partners stands for.
Geetha Tharmaratnam - CEO & Founding Partner
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.
©
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.
©
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
Fuelled by narrative
Driven by design
Crafted with curiosity
Delivering innovation
While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.
©