Not Just Any (NJA) is a collective of creatives, artists, and producers renowned for delivering world-class content with agility and openness. Their wide-ranging skills and diverse roster allow them to work across all media, supporting clients from concept to final delivery. To match their unique identity, NJA needed a brand that balanced professionalism with creativity. The resulting logo is sharp, confident, and modern, using a geometric serif with a touch of refinement. The minimalist “Ninja” logomark, crafted from rotated elements in the logo, symbolizes NJA’s creative “ninjas”—versatile and skilled professionals bringing agility to every project.