XO Edge

Extraordinary brand Identity, website & product visuals

XO EDGE, a renewable energy company, is redefining the industry with cutting-edge design and sustainable innovations. Focused on creating efficient, sustainable energy solutions to power the world, XO EDGE thrives on defying convention. Their bold vision is embodied in the concept “Dare to Be Extraordinary,” a confident and unapologetic mantra that sets them apart from the ordinary.

Discipline

Packaging

Editorial

Industrial / Product

Digital

Brand Identity

Sector

Tech & Software

Deliverables

Logo design

Brand guidelines

Branded assets

Editorial design

Product visualisation

3D rendering

Website design

Website development

Video animation

UX/UI design

Bespoke icons

Team

Boris Thuery

Jack Frost

Benio Urbanowicz

Ilaria Basso

Teresa Sancho

Credits

App development
Sonin

Date

2022

Designed to be Extraordinary

The Design Laboratory was entrusted with crafting XO EDGE’s brand identity, website, and packaging. Inspired by the company’s pioneering spirit, we developed a visual identity rooted in the idea of removing elements within “Extraordinary,” symbolising how XO EDGE redefines the norm. This bold identity extends across their B2B sales booklet and product lineup, incorporating 3D renders, animations, and intuitive UI designs for their solar and battery companion app. The app leverages dynamic particle and power visualisations to simplify complex energy metrics, ensuring a seamless customer experience.

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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