XO Edge
Extraordinary brand Identity, website & product visuals
XO EDGE, a renewable energy company, is redefining the industry with cutting-edge design and sustainable innovations. Focused on creating efficient, sustainable energy solutions to power the world, XO EDGE thrives on defying convention. Their bold vision is embodied in the concept “Dare to Be Extraordinary,” a confident and unapologetic mantra that sets them apart from the ordinary.
Discipline
Packaging
Editorial
Industrial / Product
Digital
Brand Identity
Sector
Tech & Software
Deliverables
Website development
Bespoke icons
UX/UI design
Video animation
Website design
3D rendering
Product visualisation
Editorial design
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Jack Frost
Benio Urbanowicz
Ilaria Basso
Teresa Sancho
Credits
App development
Sonin
Date
2022
Designed to be Extraordinary
designlaboratory* was entrusted with crafting XO EDGE’s brand identity, website, and packaging. Inspired by the company’s pioneering spirit, we developed a visual identity rooted in the idea of removing elements within “Extraordinary,” symbolising how XO EDGE redefines the norm. This bold identity extends across their B2B sales booklet and product lineup, incorporating 3D renders, animations, and intuitive UI designs for their solar and battery companion app. The app leverages dynamic particle and power visualisations to simplify complex energy metrics, ensuring a seamless customer experience.
