XO Edge
Extraordinary brand Identity, website & product visuals
XO EDGE, a renewable energy company, is redefining the industry with cutting-edge design and sustainable innovations. Focused on creating efficient, sustainable energy solutions to power the world, XO EDGE thrives on defying convention. Their bold vision is embodied in the concept “Dare to Be Extraordinary,” a confident and unapologetic mantra that sets them apart from the ordinary.
Discipline
Packaging
Editorial
Industrial / Product
Digital
Brand Identity
Sector
Tech & Software
Deliverables
Logo design
Brand guidelines
Branded assets
Editorial design
Product visualisation
3D rendering
Website design
Website development
Video animation
UX/UI design
Bespoke icons
Team
Boris Thuery
Jack Frost
Benio Urbanowicz
Ilaria Basso
Teresa Sancho
Credits
App development
Sonin
Date
2022
Designed to be Extraordinary
The Design Laboratory was entrusted with crafting XO EDGE’s brand identity, website, and packaging. Inspired by the company’s pioneering spirit, we developed a visual identity rooted in the idea of removing elements within “Extraordinary,” symbolising how XO EDGE redefines the norm. This bold identity extends across their B2B sales booklet and product lineup, incorporating 3D renders, animations, and intuitive UI designs for their solar and battery companion app. The app leverages dynamic particle and power visualisations to simplify complex energy metrics, ensuring a seamless customer experience.
