Le Club was envisioned as a refined social world where wine, art, and community meet. Rooted in symbolic storytelling and the ritual of craftsmanship, the brand draws from noble heritage and the timeless culture of winemaking. As a long-standing partner, designlaboratory* was tasked with creating its identity, resulting in an intricate emblem that captures the spirit of exclusivity. The logomark uses smooth engraved lines for a clean yet detailed aesthetic and brings together a curated set of symbols, from the crowned leopard and crossed keys to the fleur-de-lis, crown, grapevines, and sabre. These emblems cohesively build the foundation for the Le Club brand, expressing its sophistication, tradition, and elevated experience.