Creating a rich persoBorn in Vougeot, a renowned French wine region, Jean-Charles Boisset draws inspiration from his strong French roots. His passion for organic techniques was driven by rhythm and energy. Inspired by Burgundy’s craftsmanship, he sought to replicate and innovate in America, breaking from tradition. Challenged in 2006 to create his vision, he embraced wines with personality, blending across continents, and founded JCB. JCB’s acquisitions and creations have solidified his pioneering status in the wine industry. As a long standing client designlaboratory* was tasked to create his personal brand identity which revealed as a truly intricate emblem. The logomark uses smooth lines, in the style of an a engraved woodcut emblem for a clean, but detailed, aesthetic. It’s built from a collection of important symbols. These emblems cohesively build the foundation for the Jean- Charles Boisset brand.