Raymond Vineyards
R | Collection — A Canvas of Creation
R | Collection is where artistry meets winemaking: California’s finest grapes are paired with timeless artworks, celebrating five generations of Raymond Vineyards’ expertise.
The designlaboratory* partnered with Raymond Vineyards to develop the full creative vision for this series—from design development to print production. Working with open-access masterpieces available under Creative Commons licenses, we curated artworks that reflect the character of each vintage, ensuring that every bottle tells a story of both craft and culture.
Discipline
Packaging
Sector
Consumer products
Food & Beverage
Deliverables
Print collateral
Packaging design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Abbie Lysaght-Mason
Amy Harrison
Date
2025
Reimagining Timeless Artworks
The collection features five unique wines, each distinguished by carefully chosen art, elegant design details, and premium finishing. The artwork selection was guided by the wine’s vintage and flavor profile, creating a deep connection between label and liquid.
Cabernet Sauvignon — Layered, Powerful and Full of Life
Hummingbird and Passionflowers by Martin Johnson Heade (1875–85)
Bold aromas of red fruits and cloves balanced with blueberry, white pepper, and cocoa.Merlot — Complex with Quiet Sophistication and Lasting Charm
Girl with Cherries by Marco d’Oggiono (1491–95)
Smooth cherry, raspberry, and plum, with a toasty vanilla finish.Field Blend — Boldness Meets Balance
Chrysanthemums in the Garden at Petit-Gennevilliers by Gustave Caillebotte (1893)
Luscious strawberry and raspberry with exceptional balance and velvety texture.Chardonnay — Delicate yet Expressive
Still Life with Pansies by Henri Fantin-Latour (1874)
Bright pear and tropical fruits layered with honeysuckle, vanilla, and caramel.Sauvignon Blanc — Lively and Refreshing
Cupid Inspiring Plants with Love by Robert John Thornton (1807)
Vibrant citrus and white peach with crisp minerality.
Together, R | Collection reimagines the wine label as a gallery—an elegant fusion of flavour, heritage, and art brought to life through thoughtful design.
