Yumtea is a London café bringing together quality matcha and modern Asian desserts. Rooted in flavour and craft, it creates spaces that serve consistently high-quality drinks and cakes. Through thoughtful and intentional design, Yumtea offers a moment of quiet indulgence in a fast-paced world. designlaboratory* rebuilt Yumtea’s brand from the ground up, taking inspiration from its cultural roots and matcha-infused products. We developed a new suite of brand assets, packaging, and interior fit-out guidelines, alongside the design of their upcoming website, launching soon.