A bold new approach

The challenge was to build an identity that felt dynamic without losing the sense of community at the heart of Re-Ex. We moved away from the limitations of the existing brand and developed a flexible visual system designed to work across the many touchpoints of the platform. A new logo system was created with multiple dynamic forms, allowing the identity to adapt across different applications while remaining recognisable. We extended this into an animated logo and motion language, giving Re-Ex a more energetic presence across digital media.

The visual identity was supported by a new colour palette and broader graphic language, creating a more distinctive and cohesive foundation for the brand. We carried this thinking into the Re-Ex product, developing a considered UI language that helped bring the new identity into the app and interface rather than treating the brand and product as separate experiences.

We also approached the website as an opportunity to simplify how Re-Ex communicates what it does. Working from the ground up, we restructured the experience around clearer navigation, more focused information and a cleaner interface, making the platform easier to understand while allowing the new identity to take centre stage.

The result is a more unified brand ecosystem, supported by a comprehensive set of guidelines and assets that gives Re-Ex the flexibility to continue evolving as the platform grows.