RamTang

Colourful new Identity with stunning visuals & packaging

RamTang, a premium spirits brand, launched two bold and vibrant cello drinks and collaborated with the Design Laboratory to establish a brand identity that matched their striking flavour profiles.

The Design Laboratory created an elegant and luxurious brand identity that celebrates the product’s unique flavours, weaving a whimsical narrative around the drinks. Their work spanned multiple facets, including label and packaging design, a dynamic website, and engaging animations, ensuring every touchpoint conveyed the brand’s essence.

Discipline

Packaging

Digital

Brand Identity

Sector

Consumer goods

Food & Beverages

Deliverables

Logo design

Brand guidelines

Branded assets

Website design

Packaging design

Web animations

Video animation

Art direction

Photography art direction

Website development

Print collateral

Team

Boris Thuery

Milly McGregor

Jack Frost

Pierre-Félix So

Ilaria Basso

Ed Kirwan

Jigyasa Choudhary

Amy Harrison

Credits

Shopify Website development
Lala Communications

Date

2023

Refreshing packaging

The designlaboratory team paid meticulous attention to RamTang’s packaging, focusing on the refined finishes of the bottles and the thoughtfully curated box sets. These elements were designed to enhance the product’s appeal, offering a luxurious and memorable unboxing experience. This strategic approach underscores RamTang’s positioning as a bold and exciting new contender in the premium spirits market, setting it apart as a brand that values both taste and presentation.

The designlaboratory did a great job of teasing out what we wanted and bringing that to life. They were detail-oriented, which really lined up with how we work. The whole team was excellent to work with, and it was very much a collaborative effort.

The designlaboratory did a great job of teasing out what we wanted and bringing that to life. They were detail-oriented, which really lined up with how we work. The whole team was excellent to work with, and it was very much a collaborative effort.

Christopher Chilton – Founder at RamTang

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©