RamTang
Colourful new Identity with stunning visuals & packaging
RamTang, a premium spirits brand, launched two bold and vibrant cello drinks and collaborated with the Design Laboratory to establish a brand identity that matched their striking flavour profiles.
The Design Laboratory created an elegant and luxurious brand identity that celebrates the product’s unique flavours, weaving a whimsical narrative around the drinks. Their work spanned multiple facets, including label and packaging design, a dynamic website, and engaging animations, ensuring every touchpoint conveyed the brand’s essence.
Discipline
Packaging
Digital
Brand Identity
Sector
Consumer goods
Food & Beverages
Deliverables
Logo design
Brand guidelines
Branded assets
Website design
Packaging design
Web animations
Video animation
Art direction
Photography art direction
Website development
Print collateral
Team
Boris Thuery
Milly McGregor
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Jigyasa Choudhary
Amy Harrison
Credits
Shopify Website development
Lala Communications
Date
2023
Refreshing packaging
The designlaboratory team paid meticulous attention to RamTang’s packaging, focusing on the refined finishes of the bottles and the thoughtfully curated box sets. These elements were designed to enhance the product’s appeal, offering a luxurious and memorable unboxing experience. This strategic approach underscores RamTang’s positioning as a bold and exciting new contender in the premium spirits market, setting it apart as a brand that values both taste and presentation.
Christopher Chilton – Founder at RamTang
