Hedge is a software company that focuses on fixing the broken parts of a video workflow. Their mission is to eliminate the time-consuming, repetitive tasks that slow down video production, making the process smoother and more efficient.

designlaboratory* helped Hedge in refining and expanding their branding following a name change and the introduction of an umbrella brand. The company transitioned its lead software to the overarching name of the business and sought our expertise in establishing a clear brand hierarchy. Our role was to help Hedge convey this change effectively, uniting their multiple product offerings under one cohesive brand. We provided comprehensive branding solutions, including graphic languages and guidelines, to ensure clarity, consistency, and enhanced brand recognition.