We helped Hedge update, refine and expand their branding based on a change of name and the introduction of an umbrella brand. Hedge recently move the name of their lead software to the overall name of the company and needed help in setting up new brand hierarchy, design and guidelines to help audiences understand the new offering as well as unite multiple product offerings across one umbrella brand. We provided them with solutions and applications of branding across a suite of sub brands and helped them develop new graphic languages and brand strategy to aid consistency and brand recognition.