Hennessy is a brandy distiller located in Cognac, France. Being the largest cognac producers in the world, Hennessy’s cognac is raised with kindness and attention, firmness and affection. For the first time in over 100 years the iconic cognac Maison wanted to create a new look and design. The Design Laboratory produced a series of premium point of sale displays and barware for Hennessy Black, a new cognac blended and designed specifically for high-end occasions. The Design Laboratory creative direction and design celebrates the night and the energy of the party, bringing high visibility and brand awareness to the American nightclubs. The series and barware launched in New York, USA in 2009 and proved extremely successful in strengthening the brand’s position as a premium cognac.