Hennessy

Creative Direction & Product

Hennessy is a brandy distiller located in Cognac, France. Being the largest cognac producers in the world, Hennessy’s cognac is raised with kindness and attention, firmness and affection. For the first time in over 100 years the iconic cognac Maison wanted to create a new look and design. The Design Laboratory produced a series of premium point of sale displays and barware for Hennessy Black, a new cognac blended and designed specifically for high-end occasions. The Design Laboratory creative direction and design celebrates the night and the energy of the party, bringing high visibility and brand awareness to the American nightclubs. The series and barware launched in New York, USA in 2009 and proved extremely successful in strengthening the brand’s position as a premium cognac.

Discipline

Sector

Deliverables

Logo design

Team

Boris Thuery

Jack Frost

Pierre-Félix So

Ilaria Basso

Ed Kirwan

Alexander Perry

Abbie Lysaght-Mason

Date

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©