Piper
Brand identity, website & interface design
Piper enlisted us to reimagine their brand strategy, identity, communications, website, and platform UX/UI. They needed a clear, empathy-driven identity that would reflect their growth and appeal to potential investors. We created a professional yet welcoming logo, inspired by conversation and represented through a speech-bubble motif. Visual language was crafted around “The Pipers”—characters embodying key management traits like “say, do, think, and feel”—while curated imagery reinforced connection and empathy with the audience.
Discipline
Brand Identity
Digital
Sector
Tech & Software
Deliverables
Logo design
Brand guidelines
Branded assets
Website design
Video design
Web animations
Website development
Team
Boris Thuery
Milly McGregor
Ilaria Basso
Jigyasa Choudhary
Amy Harrison
Jack Frost
Date
2021
Piper offers a people management platform focused on building well-rounded managers through curated tools and content that develop essential managerial skills. Unlike traditional training, Piper aims to coach, inspire, and empower managers, ensuring workforce success with a judgment-free approach to performance assessment. Agile and human-centric, Piper’s methodology leverages AI and behavioural insights to support managers in actively developing their teams.
The successful rebranding helped Piper secure investment faster than anticipated, with strong positive feedback from stakeholders.
Sathya Smith – Founder at Piper
