Otentu
A fresh platform for creators and curators
Otentu is a start-up born from a father-daughter conversation, offering creators a unique platform to showcase and sell their work to a receptive audience. The platform aims to inspire and empower creators, providing the opportunity to grow, develop their skills, and accelerate their careers. By emphasising investment in student artists and designers, Otentu sets itself apart from the traditional collectors' market. designlaboratory* worked with Otentu to create a distinctive brand identity and website that reflects its core values of connection, support, and creative empowerment.
Discipline
Packaging
Brand Identity
Sector
Lifestyle
Deliverables
Social media assets
Illustration
Art direction
Website design
Packaging design
Brand strategy
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Jack Frost
Ilaria Basso
Amy Harrison
Jigyasa Choudhary
Date
2021
Otentu’s brand identity draws inspiration from its core mission: fostering a deep connection between curators and creators. The name Otentu, particularly the final “TU,” represents the words YOU and TWO, symbolising the relationship between artist and curator. This concept is embedded in the brand’s signature, acting as a stamp of approval for both the artist and the collector. The identity combines the ideas of empowerment and exclusivity, offering a space where unique artistic creations are celebrated, and curators are guaranteed truly original works. The website and visual identity echo this concept, with a focus on simplicity and elegance to enhance the creator-curator connection.
Lior Arussy - Founder at Otentu
