Le Fridge
A fresh brand and app UX/UI for a new food community
In a present where young people are increasingly more conscious about food waste, health and spending, Le Fridge offers a digital solution that addresses the problem in a fresh and positive perspective. A connected digital tool and social network for people to organise, cook and share food while connecting with others. Le Fridge inspires a new sustainable movement through fun, discovery and human connection.
designlaboratory* collaborated with Le Fridge to create a fresh brand identity, website, and app UI/UX design. Our goal was to craft a visual and user experience that not only resonates with the target audience but also reinforces Le Fridge’s mission of promoting sustainability and community in a fun and engaging way.
Discipline
Digital
Brand Identity
Sector
Lifestyle
Food & Beverage
Deliverables
Website development
UX/UI design
Website design
Brand guidelines
Logo design
Team
Boris Thuery
Milly McGregor
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Date
2024