Square Mile Coffee
Brand refresh and modular labelling system
Square Mile Coffee Roasters consistently prioritises quality, balancing a roast-to-order approach with seasonal blends to ensure a refined taste and experience. Known for their transparency and expertise, SQM remains a leader in the coffee community.
We were engaged to execute a brand refresh that included packaging and a flexible layout adaptable to web and e-commerce. We started by reimagining their iconic griffin, grounding the new brand with bold colours and punchy communication, reflecting their heritage and the locality of London's 'square mile'.
Discipline
Packaging
Digital
Brand Identity
Sector
Consumer goods
Food & Beverages
Deliverables
Logo design
Brand guidelines
Branded assets
Website design
Website wireframe
UX/UI design
Photography art direction
Print collateral
Team
Boris Thuery
Milly McGregor
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Jigyasa Choudhary
Amy Harrison
Credits
Website development:
multivitamin.studio
Date
2024
Innovative packaging
This extensive project included a refreshed brand identity, innovative packaging for SQM’s global e-commerce operations, and brand assets for social media and digital engagement. Working closely with SQM and London-based studio Multivitamin, we designed a new website from scratch, infusing the brand’s updated personality while enhancing online functionality for customers after coffee, equipment and merch and subscriptions.
