Square Mile Coffee
Brand refresh with a bold modular labelling system
Square Mile Coffee Roasters consistently prioritises quality, balancing a roast-to-order approach with seasonal blends to ensure a refined taste and experience. Known for their transparency and expertise, Square Mile remains a leader in the coffee community.
designlaboratory* was asked to execute a brand refresh that included packaging and a flexible layout adaptable to web and e-commerce. We started by reimagining their iconic griffin, grounding the new brand with bold colours and punchy communication, reflecting their heritage and the locality of London's 'square mile'.
Discipline
Packaging
Digital
Brand Identity
Sector
Food & Beverage
Deliverables
Print collateral
Photography art direction
UX/UI design
Website wireframe
Website design
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Milly McGregor
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Jigyasa Choudhary
Amy Harrison
Credits
Website development:
multivitamin.studio
Date
2024
Innovative packaging
This extensive project included a refreshed brand identity, innovative packaging for Square Mile's global e-commerce operations, and brand assets for social media and digital engagement. Working closely with Square Mile and London-based studio Multivitamin, we designed a new website from scratch, infusing the brand’s updated personality while enhancing online functionality for customers seeking coffee, equipment, merch and subscriptions.
