If It Is
Impactful new brand identity
If It Is a female-led indie production company dedicated to developing and producing distinctive, thought-provoking, high-end content that inspires, captivates and entertains, whilst pushing boundaries of storytelling and visual creativity. They approached us to create a fresh brand identity for their Cannes Festival presence. We delivered a bold, versatile logo that adapts across formats, along with a beautifully designed website to support and elevate the brand.
Discipline
Brand Identity
Sector
Music & Video
Deliverables
Website development
Video animation
Web animations
Website wireframe
Website design
Branded assets
Animated identity
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Abbie Lysaght-Mason
Date
2025