VF Corporation has commissioned us to design an experiential brand showcase of elevated design and rich storytelling, located in the heart of London at Axtell House. We helped the brand to create a digitally connected and intelligent building. It features custom video walls and cinema surround-sound to immerse customers in the unique vision of each brand. Avatar- based virtual mannequins showcase key seasonal looks in 3D, which are designed to manufacturable specifications - transforming VF’s supply chain. Users can even use the touch screen displays to change the lighting and visualise the products in different scenarios, inspiring them to place wholesale orders from the interactive digital selling display stations.