UAL
Campaigns that inspire creativity
UAL (University of the Arts London) tasked designlaboratory* with creating and managing the Central Saint Martins short courses campaigns for 2015–2016. The concept focused on emphasising the limitless combinations of courses, breaking down boundaries between disciplines. designlaboratory* oversaw the creative direction, art direction, and photography, all built using university resources. The campaign also expanded to digital platforms, ensuring a cohesive online presence.
Discipline
Editorial
Sector
Institutions
Deliverables
Launch campaigns
Infographics
Illustration
Editorial design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Lucy Maitre
Jessica Yanzio
Yann Mathias
Benio Urbanowicz
Date
2015
For the 2016–2017 campaign, designlaboratory* developed a new visual approach with a full spectrum gradient, representing the diverse range of courses available. A minimal yet playful layout brought the concept to life. In addition, designlaboratory* designed a custom Snapchat Geo-Filter, allowing students to personalise and share their experience with the campaign. For UAL’s Dual City programme, designlaboratory* crafted brochures to capture the unique ethos of studying in two global cities, enriching the university's creative offerings.