For the 2016–2017 campaign, designlaboratory* developed a new visual approach with a full spectrum gradient, representing the diverse range of courses available. A minimal yet playful layout brought the concept to life. In addition, designlaboratory* designed a custom Snapchat Geo-Filter, allowing students to personalise and share their experience with the campaign. For UAL’s Dual City programme, designlaboratory* crafted brochures to capture the unique ethos of studying in two global cities, enriching the university's creative offerings.