Luna
A new enigmatic brand identity
Luna commissioned us to revitalise its brand strategy, identity, and communications, aiming to capture the venue's metamorphic spirit. The logo, symbolised by a chrysalis, reflects Luna’s ongoing transformation, built from two interlocking shapes that convey duality and symmetry—night and day, major and minor, light and dark. This chrysalis serves as a core element of the brand's visual language, embodying Luna’s legacy and its vision for the future. The brand's bold, rich colors celebrate Luna’s vibrant energy, while a guiding star in its graphic design represents a beacon for the community, illuminating a space of inner wisdom, spiritual growth, and connection through music.
Discipline
Brand Identity
Experience
Sector
Music & Video
Deliverables
Logo design
Brand guidelines
Branded assets
Website design
Web animations
Team
Boris Thuery
Milly McGregor
Jack Frost
Ilaria Basso
Amy Harrison
Jigyasa Choudhary
Date
2021
Vibrant, soulful space
Luna is an independently owned live music venue in Leytonstone, it is a vibrant, soulful space at the heart of its community. Rich with stories from those who have shaped its evolution, Luna offers a unique environment of acceptance and belonging where people of all ages and backgrounds come together through the power of live music. As a safe space and a home for live performance, Luna is like family to its community.