Luna Business Card
Luna Business Card
Luna Lounge Logo
Luna Lounge Logo

Luna

A new enigmatic brand identity

Luna commissioned us to revitalise its brand strategy, identity, and communications, aiming to capture the venue's metamorphic spirit. The logo, symbolised by a chrysalis, reflects Luna’s ongoing transformation, built from two interlocking shapes that convey duality and symmetry—night and day, major and minor, light and dark. This chrysalis serves as a core element of the brand's visual language, embodying Luna’s legacy and its vision for the future. The brand's bold, rich colors celebrate Luna’s vibrant energy, while a guiding star in its graphic design represents a beacon for the community, illuminating a space of inner wisdom, spiritual growth, and connection through music.

Luna Thumbnails
Luna Thumbnails
Luna Posters
Luna Posters
Luna event tickets
Luna event tickets
Luna beers
Luna beers

Discipline

Brand Identity

Experience

Sector

Music & Video

Deliverables

Web animations

Website design

Branded assets

Brand guidelines

Logo design

Team

Boris Thuery

Milly McGregor

Jack Frost

Ilaria Basso

Amy Harrison

Jigyasa Choudhary

Date

2021

Luna Poster
Luna Poster
Luna Sign
Luna Sign

Vibrant, soulful space

Luna is an independently owned live music venue in Leytonstone, it is a vibrant, soulful space at the heart of its community. Rich with stories from those who have shaped its evolution, Luna offers a unique environment of acceptance and belonging where people of all ages and backgrounds come together through the power of live music. As a safe space and a home for live performance, Luna is like family to its community.

Luna sign
Luna sign
Luna Coasters
Luna Coasters

The Design Laboratory has helped us with brand identity and web design. After an in-depth interview to define the feeling behind our business, they developed concepts, refined them with our input, and executed the chosen design. They also built a custom landing page using Webflow, incorporating all branding elements such as colour palette, typography, and icons. Thanks to our new brand and website, our social engagement and revenue have grown. The Design Laboratory delivered everything on time and took the time to capture what we do. They’re very communicative, flexible, and thorough in understanding the emotions businesses convey.

The Design Laboratory has helped us with brand identity and web design. After an in-depth interview to define the feeling behind our business, they developed concepts, refined them with our input, and executed the chosen design. They also built a custom landing page using Webflow, incorporating all branding elements such as colour palette, typography, and icons. Thanks to our new brand and website, our social engagement and revenue have grown. The Design Laboratory delivered everything on time and took the time to capture what we do. They’re very communicative, flexible, and thorough in understanding the emotions businesses convey.

Declan Walsh - Director & Owner, Luna Live Music

Luna Ad
Luna Ad
Luna Ad
Luna vinyl
Luna vinyl
Luna Poster
Luna Poster

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©