Campfire White Logo
Campfire White Logo

Campfire

New Brand Identity

Campfire London is the love child of that first open fire event, now a unique live fire-cooking and fermentation freight container venue in the heart of London. Part community hub, part entertainment space, the bar is centred around an open-fire pit where live-fire chefs serve up food to a backdrop for visiting DJs and musicians, many of whom are resident at the recording studios and record labels located nearby.  It’s a brewery taproom experience unlike any other. Campfire commissioned The Design Laboratory to design its brand identity and create a solid style guide that allows the brand to achieve creative consistency.

Brand Identity

Campfire Thumbnail
Campfire Thumbnail
Campfire Posters
Campfire Posters
Campfire stamp
Campfire stamp
Campfire Business Cards
Campfire Business Cards

Discipline

Brand Identity

Sector

Music & Video

Lifestyle

Food & Beverages

Deliverables

Logo design

Brand guidelines

Branded assets

Packaging design

Team

Boris Thuery

Vesna Pavlovic

Jack Frost

Ilaria Basso

Amy Harrison

Jigyasa Choudhary

Date

2021

Campfire Hat
Campfire Hat
Campfire Menu
Campfire Menu

Celebrating collaboration

The Campfire logo is made to live side by side with the Two Tribes logo. In its core, the branding takes many cues from the Two Tribes brand identity. They share the same typeface framework and the Two tribes badge. The simple colour palette creates a striking simple format that is bold and recognisable. The rectangular mark is easily mapped and justified by using a square based grid built from the height of the logo. A unique ‘ember’ graphic is used on communication and collateral, which grounds the brand to its roots: The Campfire.

Campfire Coasters
Campfire Coasters
Campfire Venue
Campfire Venue
Campfire Venue
Campfire Venue
Campfire Venue
Campfire Menu
Campfire Menu
Campfire iMac
Campfire iMac

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©