Campfire London is the love child of that first open fire event, now a unique live fire-cooking and fermentation freight container venue in the heart of London. Part community hub, part entertainment space, the bar is centred around an open-fire pit where live-fire chefs serve up food to a backdrop for visiting DJs and musicians, many of whom are resident at the recording studios and record labels located nearby.  It’s a brewery taproom experience unlike any other. Campfire commissioned The Design Laboratory to design its brand identity and create a solid style guide that allows the brand to achieve creative consistency.