Britax Römer
Brand refinement and hierarchy for child safety innovation
Britax’s mission is to provide safe, comfortable, sustainable, and easy-to-use child mobility solutions. For over 50 years, they have been an industry leader in child safety technology and expertise, dedicated to protecting dreams and making family travel safer. Britax commissioned designlaboratory* to refresh and strengthen their brand identity and product hierarchy.
Discipline
Brand Identity
Sector
Consumer products
Lifestyle
Deliverables
Social media assets
Photography art direction
Art direction
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Milly McGregor
Jigyasa Choudhary
Ilaria Basso
Amy Harrison
Pierre-Félix So
Jack Frost
Date
2022
Nicole Hahn - VP Global Brand Marketing