Apheris Logo
Apheris Logo

Apheris

Bridging human knowledge with AI precision

Apheris offers a trusted, AI-driven solution for secure data distribution and sharing, enabling enterprises to collaborate and analyse data while maintaining privacy. By combining cutting-edge technology with human expertise, Apheris creates a hub for connection and collaboration, bridging the gap between machine learning and human insight. designlaboratory* was appointed to fully rebrand Apheris and design a suite of brand assets, including graphics, iconography, and templates for daily communications, ensuring a cohesive and impactful identity across all touchpoints.

Discipline

Brand Identity

Sector

Tech & Software

Deliverables

Website development

Branded deck

Brand presentation

Infographics

Illustration

Bespoke icons

Web animations

Website wireframe

Website design

Motion graphics

Branded assets

Brand guidelines

Animated identity

Logo design

Team

Boris Thuery

Jack Frost

Ilaria Basso

Teresa Sancho

Date

2020

The brand concept focuses on Apheris’ unique blend of human knowledge and AI precision. The iconography set we created visualises the company’s core processes, making abstract concepts tangible and easily adaptable for both internal and external communications.

We also developed a comprehensive 70-page brand guidelines document, outlining the rules for consistent and impactful communication across all channels. This ensures Apheris’ brand identity remains strong, clear, and recognisable, maintaining a unified presence in every interaction and asset created.

Our goal was to refresh our brand to look professional and aligned with our identity. The Design Laboratory was recommended to us, and after our first discussion, we knew our project was in the right hands. They conducted a virtual workshop to understand our mission and identity. They proposed branding options, including logo, font, colours, and assets, and iterated with us until the branding fit perfectly. With their deliverables, we rebranded our marketing material, website, and social media, achieving consistency across all communication. The storytelling abilities of the team were impressive, showing a deep understanding of our mission. They listened carefully to feedback, proposed excellent ideas, and explained their decisions well.

Our goal was to refresh our brand to look professional and aligned with our identity. The Design Laboratory was recommended to us, and after our first discussion, we knew our project was in the right hands. They conducted a virtual workshop to understand our mission and identity. They proposed branding options, including logo, font, colours, and assets, and iterated with us until the branding fit perfectly. With their deliverables, we rebranded our marketing material, website, and social media, achieving consistency across all communication. The storytelling abilities of the team were impressive, showing a deep understanding of our mission. They listened carefully to feedback, proposed excellent ideas, and explained their decisions well.

Robin Röhm - CEO & Co-Founder, Apheris

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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