Apheris
Bridging human knowledge with AI precision
Apheris offers a trusted, AI-driven solution for secure data distribution and sharing, enabling enterprises to collaborate and analyse data while maintaining privacy. By combining cutting-edge technology with human expertise, Apheris creates a hub for connection and collaboration, bridging the gap between machine learning and human insight. designlaboratory* was appointed to fully rebrand Apheris and design a suite of brand assets, including graphics, iconography, and templates for daily communications, ensuring a cohesive and impactful identity across all touchpoints.
Discipline
Brand Identity
Sector
Tech & Software
Deliverables
Website development
Branded deck
Brand presentation
Infographics
Illustration
Bespoke icons
Web animations
Website wireframe
Website design
Motion graphics
Branded assets
Brand guidelines
Animated identity
Logo design
Team
Boris Thuery
Jack Frost
Ilaria Basso
Teresa Sancho
Date
2020
The brand concept focuses on Apheris’ unique blend of human knowledge and AI precision. The iconography set we created visualises the company’s core processes, making abstract concepts tangible and easily adaptable for both internal and external communications.
We also developed a comprehensive 70-page brand guidelines document, outlining the rules for consistent and impactful communication across all channels. This ensures Apheris’ brand identity remains strong, clear, and recognisable, maintaining a unified presence in every interaction and asset created.
Robin Röhm - CEO & Co-Founder, Apheris