7bridges
Challenging logistics with AI-driven optimisation
Founded in 2016, 7bridges is transforming the logistics industry by automating and optimising supply chains. Their AI-powered platform helps businesses streamline operations, reduce costs, and distribute goods from multiple global stock locations. With a vision to democratise logistics, 7bridges enables businesses of all sizes to connect with customers efficiently, sustainably, and cost-effectively. designlaboratory* worked with 7bridges to develop a comprehensive brand strategy, identity, and website that reflect their unique, innovative approach to logistics, turning a complex offering into a clear and compelling narrative.
Discipline
Digital
Brand Identity
Sector
Tech & Software
Deliverables
Branded merchandise
Website development
Branded deck
Brand presentation
Interactive presentations
Infographics
Social media assets
Illustration
Bespoke icons
Art direction
Interface design
UX/UI design
Video animation
Web animations
Website wireframe
Website design
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Jack Frost
Ilaria Basso
Teresa Sancho
Benio Urbanowicz
Yann Mathias
Date
2020
The logo’s impossible shape draws inspiration from the Seven Bridges of Königsberg problem, symbolising 7bridges’ ability to find solutions where others see complexity. The form challenges the user to decode its meaning, echoing the company’s innovative, problem-solving ethos.
The Halvar Mittelschrift font, used throughout the brand, adds an engineered, pragmatic feel. This raw, constructed typeface complements the brand’s technical nature while maintaining approachability. The isometric grid that underpins the logo and entire identity represents the hidden structure behind 7bridges’ AI system – a visual metaphor for the carefully designed formulas that power their solutions. This grid serves as the foundation for all branding elements, reinforcing 7bridges’ precision and technical expertise.
