Matchstick Monkey designs products that help parents guide their baby through the key developmental stages of growth. Innovation and problem solving are at the centre of its philosophy. The company started from a personal need encountered by its founder, Katie, who was unable to find a good product to help sooth her teething daughter’s sore gums without getting badly bitten. Determined to design a product to solve a problem that many parents experienced, she launched the brand in 2016. Matchstick Monkey believes that every moment matters when it comes to babies, so they set out to help parents enjoy the small things in life by developing a variety of innovative teething and baby products.