Matchstick Monkey
A brand identity for award-winning baby teethers
Matchstick Monkey designs smart, practical products to support babies through key developmental stages. Founded by Katie in 2016, the brand was born from a personal challenge – finding a safe, effective way to soothe her teething daughter’s sore gums without painful bites. Frustrated by the lack of options, she created a solution that resonated with parents worldwide. designlaboratory* worked with Matchstick Monkey to refine its brand identity, ensuring it reflects the brand’s playful yet functional ethos while enhancing consistency across all touchpoints.
Discipline
Packaging
Industrial / Product
Strategy & Insights
Brand Identity
Sector
Consumer products
Lifestyle
Deliverables
Concept sketching
Branded merchandise
Branded deck
Brand presentation
Social media assets
Illustration
Bespoke icons
Photography art direction
Art direction
Product visualisation
Packaging design
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Jack Frost
Ilaria Basso
Jigyasa Choudhary
Amy Harrison
Vesna Pavlovic
Date
2021
We simplified the logo for better versatility while preserving its fun, recognisable character. A curated image library and a warm, approachable colour palette bring familiarity and connection to the brand’s visual storytelling.
Central to Matchstick Monkey’s identity are its signature teether characters. We designed new icons and illustrations in harmony with the logo’s style, creating a seamless link between branding and product design. By balancing fun with function, the refreshed identity reinforces Matchstick Monkey’s commitment to safe, effective, and engaging solutions for parents and babies.
