Savile Row Titanium

Brand Identity & Art Direction

The Design Laboratory crafted a timeless brand identity for Savile Row Titanium's eyewear that combines the craftsmanship of the past with future designs, resulting in a classic and everlasting style. Our art direction showcases simplicity and strength through the use of raw textures, while shadows add natural elegance to the overall look and feel. Through our careful selection of typography and a sophisticated colour palette, we have imbued the brand's aesthetic with an air of elegance and refinement.

Discipline

Sector

Deliverables

Logo design

Team

Boris Thuery

Jack Frost

Pierre-Félix So

Ilaria Basso

Ed Kirwan

Alexander Perry

Abbie Lysaght-Mason

Date

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

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While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©

While our studio is located in Kings Cross, our team spans the globe, currently based in London, Florence, and Perth.

©