Jean-Charles Boisset
Tarot wine collection
JCB is a luxurious leading wine brand based in California and founded by Jean-Charles Boisset, a French vintner which operates 28 wineries in US, France and Canada. These prestigious award-winning wines are a collection of some of the finest in California and have been ranked 90 points and above by wine advocate Robert Parker. Originally part of the Secret Indulgence collection Jean-Charles Boisset commissioned The Design Laboratory to bring the Tarot wine collection to life. The Design Laboratory carefully crafted each of the 12 labels using open source Tarot artworks and paired them with a discretely simple graphics to let the cards tell the story.
Discipline
Sector
Deliverables
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Alexander Perry
Abbie Lysaght-Mason