Grey Goose
Inspiring future talent through creative collaboration
In partnership with Central Saint Martins and Grey Goose vodka, the Les Visionnaires Scholarship Fund was launched to provide the next generation of talent with the opportunity to study at postgraduate level at one of the world’s leading art and design institutions. The Design Laboratory collaborated with Central Saint Martins to art direct and develop Grey Goose’s limited edition packaging, involving 21 influential alumni from diverse industries. This collaboration aimed to celebrate creativity and inspire the next wave of visionary artists, designers, and innovators.
Discipline
Packaging
Experience
Sector
Food & Beverage
Deliverables
Prototyping
Concept sketching
Launch campaigns
Print collateral
Photography art direction
Art direction
Packaging design
Team
Boris Thuery
Yann Mathias
Date
2015
The project brought together an incredible roster of creative minds, including jewellery designer Hannah Martin, interior designer Afroditi Krassa, musician Jarvis Cocker, and designer Jean Pierre Braganza, among many others. Each alumni contributed their unique vision, making this a true celebration of talent cultivated at Central Saint Martins. Our role was to guide the creative direction and ensure the final product visually captured the spirit of innovation and artistic excellence that the scholarship fund represents. The limited edition Grey Goose bottles became a powerful symbol of mentorship and artistic legacy.
