Legend Vineyard Exclusive
A timeless collection inspired by John Legend’s style
LVE, Legend Vineyard Exclusive, is a collaboration between artist John Legend and Napa Valley’s renowned Raymond Vineyards. Combining Legend’s passion for sophistication with the heritage of fine winemaking, LVE creates wines that embody elegance, depth, and artistry.
LVE commissioned designlaboratory* to craft a new label design for their Limited Collection. Inspired by John Legend’s signature style – classic yet contemporary – the design exudes sophistication and richness. The refined typography, intricate detailing, and balanced composition reflect the depth and complexity of the wines while maintaining a modern, luxurious aesthetic.
Discipline
Packaging
Sector
Food & Beverage
Deliverables
Product visualisation
Packaging design
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Jigyasa Choudhary
Amy Harrison
Milly McGregor
Date
2022