LJMU
Go further, go postgrad
Liverpool John Moores University (LJMU) is a public research university in Liverpool, UK, with over 22,000 students. As the 35th largest university in the country, it is committed to providing a transformative educational experience.
designlaboratory* worked closely with LJMU to create the visual identity for their 2019 Postgraduate Campaign. The campaign focused on the opportunities and experiences available to postgraduate students, positioning LJMU as a forward-thinking institution that offers extensive support from experts across a range of disciplines. The tagline Go Postgrad. Go LJMU encapsulated the university’s ethos of encouraging students to explore their academic potential and push beyond the boundaries of their studies.
Discipline
Sector
Deliverables
Logo design
Team
Boris Thuery
Jack Frost
Pierre-Félix So
Ilaria Basso
Ed Kirwan
Abbie Lysaght-Mason
Date
2018
In crafting the campaign's visuals, designlaboratory* brought the message of limitless opportunities to life. Through research, the agency discovered that students value the flexibility, depth, and support that comes with postgraduate study. The campaign’s design incorporated metaphors of 'going further', such as corridors, elevators, and doors, to visually communicate the concept of expanding one's academic and personal horizons.
The campaign spanned a variety of marketing platforms – from in-house advertisements to outdoor billboards – ensuring the visual identity was easily adaptable and highly visible. It used bold graphics to grab attention and prompt the audience to think about their own future. The flexibility of the design allowed it to work seamlessly across both physical and digital platforms, extending across brochures, giveaways, stationery, and online media.