We wanted to differentiate ourselves visually from a branding perspective in the market and needed Design Laboratory’s expertise and advice to do this. Design Laboratory gave us a branding guideline and built a website from scratch to rebrand and serve as a funnel into our platform. They also created sales materials, helped define our brand vision, and worked on giving us a distinct visual identity. The project is completed, but we’ll return to them for more work in the future.

We measure success based on the quality of their outputs, and overall, the results have been good. The brand guidelines we’ve received have been impressive. Their project management has been good, though more transparency in the engagement’s process would be appreciated.