Eka
Backing visionary founders for global impact
Eka is a London-based venture capital firm that invests in founders creating positive system change around the world. Their mission is to back visionary individuals with extraordinary ideas, empowering them to be first movers and make a lasting, meaningful impact for a better tomorrow. Eka approached designlaboratory* to develop a comprehensive brand strategy, identity, and online presence that reflects their ethos and purpose. Our work centred around the concept of supporting founders, creating a visual identity that embodies their role as both a powerful and nurturing force.
Discipline
Brand Identity
Sector
Institutions
Finance
Deliverables
Website development
Art direction
Website wireframe
Website design
Brand strategy
Branded assets
Brand guidelines
Logo design
Team
Boris Thuery
Jack Frost
Ilaria Basso
Teresa Sancho
Date
2021
The brand identity is built around the core idea of ‘Supporting Founders’. The logo is deliberately bold and grounded, positioned at the bottom of the canvas to symbolise Eka’s role as an established, rooted entity supporting founders to achieve their goals.
This sense of support is echoed in the use of negative space and the placement of text and illustrations atop the ‘k’, reinforcing the empowerment theme. While the logo’s design appears modest, it holds hidden meanings – the ‘e’ and ‘a’ represent dialogue and understanding, while the distinctive ‘k’ anchors the brand with its unique shape and rich symbolism, expanding into visual elements that convey Eka’s core values.
