Soha Sardinia, a startup jewellery brand, approached designlaboratory* with the mission to revitalise Sardinian craftsmanship while supporting the local community. Fusing traditional handmade filigree techniques with contemporary design from talented students of Central Saint Martins and University of the Arts London, designlaboratory* created three unique jewellery ranges, sparking a lasting collaboration.

The project extended beyond jewellery design, leading to the creation of Soha Sardinia’s full brand identity, packaging, and retail interior. designlaboratory* crafted a visual identity that encapsulated the brand’s character, modern sophistication, and rich Sardinian heritage. The success of the project resulted in the development of a concept store, where the interior seamlessly combined natural materials with contemporary styling for a luxurious retail experience.