Soha Sardinia, a startup jewellery brand, approached The Design Laboratory with a clear and exciting mission: to re-energise Sardinian craftsmanship whilst supporting the local community. Fusing traditional handmade filigree techniques with the freshest contemporary design from the talented students of Central Saint Martins and University of the Arts in London, The Design Laboratory created and designed three different ranges of jewellery, which has sparked an ongoing collaboration with them. The success of this project led us onto designing their full brand identity, packaging and retail interior.