Vype is the world’s leading vaping brand, delivering quality, simplicity and expertise through its unique knowledge in technology. Vype commissioned the Design Laboratory to create and design their entire brand ecosystem, starting with the Branding and leading into Packaging, Flavour Navigation as well as the full BVI guidelines. During our relationship, the Design Laboratory redefined Vype as a brand, focusing on simplicity and user experience. It is now the market leader in its sector.

IDENTITY

As the world-leading vaping brand, Vype wanted to redefine the box-mod vaping experience through designing an optimized vaping device – focusing on performance, simplicity and quality. Vype commissioned the Design Laboratory to create and design a unique Vaping device based on key insights received from their users. The Design Laboratory answered this brief by creating the Ebox, which has now become one of the brand’s best sellers – and has received a plethora of five-star reviews amongst the online vaping community.

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PACKAGING

EBOX DEVICE DESIGN

Vype commissioned the Design Laboratory to create and design a unique Vaping device based on key insights received from their users. The Design Laboratory answered this brief by creating the Ebox, which has now become one of the brand’s best sellers – and has received a plethora of five-star reviews amongst the online vaping community.